The progression of the digital world is simultaneous with rising technology. And throughout the past five decades, the tech world has been striving for innovation, keeping the world as a whole on edge. From the invention of the internet to the numerous social media platforms that we cannot imagine life without, the digital world consistently proves to be as multifarious as it is avant-garde.
And it is through the intense utilization of these platforms over the years that it birthed an exceptional phenomenon. This sensation is capable of taking a business from zero to a hundred through a concise set of carefully curated steps.
And as facts have consistently proved, digital marketing is the leading type of marketing conducted throughout the globe.
Digital Marketing – A Brief Introduction
What is digital marketing for a business? The term digital marketing refers to campaigns, promotional activities, and advertisements on digital platforms. These digital platforms consist of various internet rostrums, including websites and social media networking sites.
Granted that you take the proper steps and avail of the services of a digital marketing agency, the likelihood of your business rising and increasing sales is outstandingly credible.
And centring around the digital marketing industry, we have established a top-performing digital marketing agency in Karachi—Rolling Cherry. Our experts are thoroughly experienced and skilled in the various subdivisions of digital marketing. Not only that, but we have created a well-earned name for ourselves. We will ensure that your brand becomes visible with increased engagements and escalated sales when you hire our services.
Like many traditional marketing methods, there are a number of different types of digital marketing. And we provide this variety at Rolling Cherry so that you can build an impressive online presence with just one stop. These marketing methods augment sales by using social media and other platforms to reach the audience directly.
However, before divulging into the various types of digital marketing, let us first understand more about digital marketing, specifically its history and its numerous pros.
The Success Of Digital Marketing
Considering the rate at which the internet is progressing, it is no wonder that the number of its users is increasing on a daily basis. With Instagram boasting of having over one billion monthly active users and Facebook with its 2.9 billion users, social media platforms offer a sublime way for marketers to reach millions, if not billions.
Considering that the majority of advertisements globally are conducted through different types of digital marketing, its predominance of it is no exception. Nowadays, if you want your business to succeed, having a solid online presence on different social networking sites is a must.
To understand any concept, it is vital that one know the basics of it first. In tandem with that, let us talk a little about the history of digital marketing throughout the decades.
History of Digital Marketing
The term ‘digital marketing’ was coined in the 1990s. At first, with Web 1.0, users were only allowed to look for information. However, these users had no way of sharing this information with anyone. Because of this fact, marketers worldwide were unsure of this development as the internet was not yet as sensational.
But, in 1993, after the first kickable banner went live, a prominent company at the time purchased a couple of banners for advertisement purposes. This seemingly kickstarted the digital marketing era and initiated the process of progression into the colossal success it is right now.
After this, several technologies entered this marketplace, like Yahoo, MSN Messenger, and Google. Although social media networks were still a foreign concept, these search engines and technologies provided a massive stepping stone to the extraordinary.
And as innovation works, digital marketing was divided into branches. Using these methods, you can render positive results anywhere in the world, including Pakistan.
So, without further ado, let us look into the different types of digital marketing in Pakistan.
Different Types Of Digital Marketing In Pakistan
You’ll find various types of online marketing, and each of them helps target a specific user base that can usually only be reached through a particular platform. This is because the population has their favourite networking or websites on which they spend the majority of their time on.
The mark of an excellent digital marketing campaign is identifying the consumers who are more likely to purchase your products. Digital marketing professionals help you reach them effectively.
Although digital marketing is relatively recent in terms of advertisement techniques, it has by far the most reach among every other method. This is because billions of people use the internet daily; if you know who to target—and how—the chances of your business flourishing are very high, especially if you hire the services of an established company in the field.
We are well-versed in the various types of online marketing
that are predominant in Pakistan. Below is a list of different types of digital marketing that are used by brands throughout the country:
1. Content Marketing
The definition of content marketing states that it is one of the most presiding methods to attract and retain a defined audience base through a strategic marketing approach centered on designing, creating, publishing, promoting, and distributing valuable and consistent content.
At Rolling Cherry, we offer winning content marketing services in Karachi. It does not matter what type of business you run; we can help you get to the top when you acquire our expertise.
The first step is increasing the chances of your sales, as we begin with the identification of the target audience. Once our content experts ensure that the audience is niche-specific, the content they create revolves around their interests in order to attract them. After you have their attention, you can then talk about your brand and the various services and products it offers.
We promote content that is informational, promotional, and in strong relation to your brand. Since this is a targeted operation that provides free and downloadable content, it ensures that a maximum number of prospects are attracted and transformed into customers.
In short, out of all the types of digital marketing in Pakistan, content writing is by far the most utilized to create brand awareness and increase sales.
2. Search Engine Optimization (SEO)
As one of the best organic approaches to increasing traffic to your website, SEO optimization entails improving your website to increase visibility.
Search engines like Google and Bing use bots to go through the pages on the web on all the sites. These bots collect information and put them in an index—like a library if you will.
The algorithms then analyze each of these pages in the index, taking into account numerous ranking factors to regulate the order in which the pages will appear on the result page.
This is where SEO comes into play. The more optimized your content is, the more likely these bots will place it at the top of the search results page. In order to generate the best SEO optimization, you will need to hire the services of an SEO expert. And if you’re looking for strategic SEO services in Karachi, this is your stop.
SEO experts can predict and determine the exact keywords related to your brand. As a result, your website travels to the top results when someone searches for that particular keyword or even a related topic.
This type of digital marketing is free. Unlike PPC or paid ads, you don’t need to pay the bots to place you on a higher rank in the search results. Since ranking at the top can boost your website to the next level, the SEO expert will work to execute the content of your website in a manner that will make the algorithms and the bots place it at the top of SERPs.
3. Social Media Marketing (SMM)
Standing amongst one of the most recently-adopted types of digital marketing in Pakistan is social media marketing (or SMM). Also, it is undeniably the most popular among them all.
Pushing awareness of trends and widely used for that reason, social media marketing is one of the most potent marketing strategies. It is one of the most cost-effective and efficient ways for startups and small businesses to expand their business—especially if catering to a younger audience.
The immense success of these types of digital marketing is solely due to the mammoth number of social networking users, which is rising day by day. According to statistics, over 65% of Pakistan's population tends to make the decision to buy a product after viewing it online.
This type of online marketing also targets the audience by using several paid options provided by platform creators. The determination of the specific audience is the result of the optimized content you will feed into the algorithm of these social networking sites.
If you opt for the services of a social media marketing agency in Karachi, the pros will locate your targeted audience for you using the platforms' paid and unpaid tools. They provide engaging and promotional content that is going to make your targeted demographic follow your brand and make purchases.
For instance, one of the most successful maneuvers to increase sales and engagement on social media is by offering attractive offers and discounts. This will attract the appropriate audience and boost your sales.
4. Search Engine Marketing (SEM)
A popular paid type of digital marketing method, search engine marketing, or SEM, is still an effective mode of advertisement. This works by helping you get the market online through ads posted directly on the search engines like Google, Bing, or Yahoo.
As it assists in optimizing brand visibility and businesses through paid and unpaid advertising, SEM comprises both SEO (search engine optimization) and PPC (pay-per-click). We’ll discuss PPC further in the next type of digital marketing in Pakistan.
The unpaid version of SEM is SEO, while the paid version is PPC. The former is usually opted for by businesses by smaller businesses or businesses with a minimal marketing budget.
5. Email Marketing
A direct form of online marketing, email has the potential to convert the masses. The content should be curated in a way that it resonates with the customer, i.e. provides them the information they need and solves their problem. This is why you need professional digital marketing specialists to handle email content. Deriving market trends, customer habits, and competitor information, they can create content that compels and drives customers towards your website.
In fact, many different types of digital marketing in Pakistan’s advertisement industry are based on the population's interests and content consumption habits. This is why the most availed digital marketing services are social media marketing, search engine optimization, content marketing, and email marketing paired with landing page and other website development services in Karachi and various other cities in Pakistan.
Verdict: Should You Employ Digital Marketing In Pakistan?
Absolutely. It is only a matter of time before the traditional methods of advertisements become obsolete. This is because digital marketing is starting to take over the advertising world. And the takeover is in relation to the global population’s shift from newspapers, radio, and television to various types of online marketing.
An example of concrete evidence of this shift is how the new generation no longer uses newspaper crosswords or humor sections as a form of entertainment. The massive global transfer from papers to tech devices is staggering, to say the least.
This is why, keeping the changing future in mind, businesses need to adopt various types of digital marketing. The choice of new marketing strategies depends on the target population using the internet instead of other means or sources, the brand's image, and, of course, the budget.
At Rolling Cherry, we are tirelessly working to find innovative ways amid the different types of digital marketing. Not only do we help take our client's brands to the top, but we also make certain these remain on top using winning strategies.
These techniques include predicting future trends, determining which types of online marketing are best for your business, and keeping up with the changing interests of your targeted demographic.
Doing so will ensure that your brand is always up to date and consistently on its top game. Call us today to get started on your digital journey!