If you want to improve your sales and increase your customer base online, the primary factor is Google traffic. From finding the best hairdresser to the ideal software for designing corporate logos, users search on Google for everything.
If you haven't already, now is the time to take a good look at your online presence, and see how well it's doing in terms of consideration from Google's users. There are various digital marketing solutions you can choose to escalate the attention toward your brand. The best part is, you don't have to spend a fortune to increase traffic to your website via Google. Here are ways you can drive traffic to your website for free or with minimal cost.
Content Creation
When you create content and provide information to your audience, you’re providing them with solutions they seek and consecutively improve your ranking. We’re talking short and long blog posts, infographics, videos, eBooks, and more.
The key to creating content that can improve your traffic as much as possible is value. There’s a reason why businesses hire professional content marketing services (when they don't have adequate in-house means). Content that is well-researched, relevant to the business, and provides usefulness to the consumer is the content that drives traffic with a high probability of conversion.
Furthermore, Google's recent algorithm shift has bumped pages that contain valuable content, determined by factors such as read time and link following.
To make sure that your audience reaches your website when they are searching for products and services you provide, you need to have the answers they need. The more accurately you match their queries, the better you increase your Google traffic. An experienced content strategist can help you drive leads to your website—and better yet, leads that are likely to convert.
Over To Optimization
Creating content is not enough to bump up your Google traffic. You need a content recipe that includes ingredients such as links, keywords, media elements, meta content, and more. You need to optimize your content.
SEO optimization is one of the classic and proven ways to increase your Google traffic. While Google algorithms are updated now and then, with emphasis on factors such as the length of keywords, word count, number of links, and the balance between internal and external hyperlinks.
The correct optimization formula depends on your business and the kind of content your audience prefers.
Consider hiring experts in SEO services who can do the legwork for you. From keyword analysis and implementation to generating links from authority websites, the strategists can give your content the pizzazz it needs to rank well on Google search engine result pages (SERPs).
Make It Friendly
What are some of the leading causes users do not visit a website or leave the website as soon as they get on it (decreasing its Google search engine value)?
• The website takes too long to load. The less the loading speed of your pages, the faster your audience loses interest. One bad experience and your leads may never come back for more. To get more traffic, you need to make sure that your website is free of elements such as larger image sizes and extra design elements. This will increase user satisfaction and therefore increase your lead count.
• Pages are not mobile-friendly. Once your desktop-only site is opened on a phone or a tablet, the entire design gets messed up. The navigation is difficult to open, the images are sized in a weird manner, the buttons disappear off to the side of the page, etc. Needless to say, a site that confusing does the opposite of increasing traffic.
• The site won’t open for international audiences. This may sound like a non-matter if you have a very specific target market, but truth is that you could benefit from the extra attention. Even if it is just to visit a blog to get some information, consumers who won’t be interested in getting your products or services can help increase your Google traffic. This makes you more visible to local audiences who can make purchases from you.
There are many ways to make your website friendlier for your audience. A combination of expert web development and content optimization can help you give your leads a seamless experience.
Getting Social
Social media is an incredible asset for recognition and growth. Used correctly, social media can help increase your Google traffic and ultimately make your business a success.
The attention toward social media is increasing daily, with brand pages and users growing day by day. On the one hand, this is great news, as you are casting your net out in a greater audience to catch leads.
On the other hand, this means you have more competition. There are other brands that will offer the same product or service that you do—so you need to stand out.
Thereby, you need effective social media marketing solutions. First, sign up for as many social media handles as relevant to your industry. Facebook, Twitter, and Instagram are among the top social media sites that users flock to to discover what they need. Second, you need to create interesting content. Much like the content on your website, as we mentioned before, the content on your social media pages matters too. Provide your followers with interesting and relevant pictures, videos, stories, reels, and more to engage their interest and increase the likelihood of purchases.
Through the power of social media, you can increase your Google traffic as followers will look up your website on search engines (or follow the link on the page) and share your social and site content with other users.
Rousing Referrals
We are influenced by a lot of sources in our lives. Our friends, family, and acquaintance take the lead, closely followed by strangers on the internet we value and information we trust (i.e. social bloggers, influencers, etc.)
This is where referral marketing comes into play. This is a tactic to increase your Google traffic, grow your leads, and improve your customer base. What's the key? Existing customers and fans of your brand, otherwise known as brand advocates.
Referral marketing takes on various forms, from direct referrals (word-of-mouth) to social media referrals (posts and stories covering your brand). However, not every strategy applies to your brand; effective referral marketing is knowing what source to rely on to reach your target audience quickly.
It is imperative to your time and budget that you devise an accurate plan for generating referrals, ideally done by an expert digital media marketing team.
What’s Next?
We’ve given you a great mix of digital strategies to improve your Google traffic—and now all that needs to be done is the implementation. Making a new website or revamping an old one, creating content that delivers value, creating and handling social media handles—all of this requires know-how of the digital world.
Lucky for you, you’re not alone. As a leading digital and social marketing and SEO agency, Rolling Cherry can provide you with full-scale services to improve your traffic and conversions. Our team of content, website and social media experts is armed and ready with the skills and resources you need to refine your online presence.
What are you waiting for? Let’s get started today!
